The Rise Of Micro Movie In New Media Environment

The appearance of the Micro movie has two precondition, one is the network, another is the movie. The network with popular symbols, pictures, video, etc visual information attract the attention of Internet users, and people would be glad to escape from the constraints of rational thinking, run into the perceptual thinking’s arms. And the film is supposed to visual tie things, a dream maker machine.It can show people dream which unable to realize in a concrete way. People tend to choose such thinking way which is the dominant at the perceptual expression first. As for the leading way to consumption of social and economic system is established, the movie also pay attention to visual expression, ignore the construction of narrative factors. Some scholars see this trend as:the movie begins to turn the narrative factors first to wonders first.The rise of Internet movies and growing micro movies, have become a popular element of network transmission. The so-called Internet movie, which is designed and making for network communication. It emphasizes the audience participation and interactive, do not set class, the regional limits and covers almost everything except traditional film outside of the network transmission video works. Stories from amateur production and home video to professional production, make internet movie history become clear.The biggest difference between the movies in theaters and micro movies is that the micro movies are short,and that accord with the characteristics of visible and shallow of network communication and consumer society of people living in the fast food society. The movie generally has a unique clever conception, elaborate set of suspense and relatively complete the narrative clue, and its emergence is used for some deliberately expressing intentions-advertising or propaganda. And different from the Internet movie, the micro movies pays attention to innovation focuses primarily on the creative expression, not to the purpose of exploration to the movie or the audiovisual language film network propagation characteristics.But because the micro movie is the product catering to the era, it has a wide audience basis and attracts more and more professionals to join its alignment. The author thinks that, the movie as a network narrative form, because of its narrative characteristics and advantages of spread,it is easily used by commercial behavior.there are considerations about profound sociology, psychology and even communication, and it can’t be sum up by simple chance.