The Study On The Development Strategy Of Ym Culture Company In The Early Stage

In recent years,with the rapid development of China's Internet and mobile Internet industry,based on the Internet and mobile internet fans economy pan entertainment is also being more and more optimistic.Pan entertainment industry is generally based on the derivative of IP,as the core of the extended form,and the minority culture because of its unique cultural characteristics,with a strong user stickiness and IP properties,is bound to a huge tipping point IP and fans of the king of the pan entertainment industry.Because the ACG culture is a typical minority culture in recent years,,entrepreneurship about ACG culture began to appear fiery momentum.YM culture company is aimed at ACG Internet sub culture field of start-up companies,because the entrepreneurial process has the very strong stability is also a great risk,if you want to be success in the complex environment and entrepreneurial,the detailed consideration of the company's business strategy is necessary.Scientific planning strategy for start-up companies is useful and can reduce the risk of entrepreneurship.This paper mainly studies the initial development strategy planning of ACG pan entertainment company under the new Internet situation.Firstly,the author refers to the research of ACG Internet market,at the same time,on the basis of the study of scholars,the paper studies the current situation of YM culture company,and analyzes the current situation of the development of the cultural industry and the Internet industry,and makes clear the feasibility of ACG pan entertainment and culture company.Through the analysis of the external market environment of Potter's five forces model and core competitiveness model of YM company culture with its own internal resources,combined with the above analysis the advantages and disadvantages,opportunities and challenges of SWOT model YM culture company has,and further determined the YM culture company business strategy.In the end,to ensure that the implementation of the strategy can be a good implementation of the development of organizational structure,we have formulated the strategic guarantee scheme for organizational structure,corporate culture,innovation incentive and so on.