The Heritage Of Anhui Ancient Village Culture And The Design Of Modern Culture And Creation

The ancient village culture as the epitome of traditional culture,China of history,ancient architecture,the clan research has very important value,is a very precious cultural heritage.The ancient village cultural heritage into the needs of the times,to meet the aesthetic needs of modern life,otherwise,will face the danger of the decline of the modern culture.Cultural and creative industries as an emerging industry culture,mining through the design of cultural processing in order to increase its added value,so that the cultural and creative industries is higher than the value of their own in support of science and technology,and for the modern people’s living quality service.In the ancient village in Anhui contains many historical and cultural village,the ancient villages in southern Anhui preserved relatively.With the continuous development of the tourism industry,the ancient villages has been the formation of leisure,tourism,cultural industry and other related industries in the hinterland.Although the cultural development of Anhui province culture industry There are inherent advantages,but at the same time,there are not enough depth of cultural resources development,improper use and other issues,followed by the negative inheritance of ancient culture.The overall structure of this paper is divided into seven chapters,the first chapter describes the research origin,content,significance and research methods,and innovation of the thesis.The second chapter expounds the origin and development of modern cultural and creative industries,objectively reflect the traditional culture and plays an important role in the development of the influence of deep excavation,the third chapter.Anhui ancient village culture protection in the existing problems and creative development,analyzes the existence of the sustainable development of Anhui ancient village cultural problems,discusses the cultural originality in the ancient village of Anhui in the development of the necessity and essential conditions.The fourth chapter illustrates the exploration of the ancient villages of Anhui cultural and creative development of the theory,combined with a typical case the fifth chapter explains.Combined with modern creative design theory,the cultural and Creative Industrial Park(show),cultural and creative products(Communication),the integration of resources(reserves)three inheritance strategy.in the sixth chapter,on the basis of qualitative analysis,combined with the actual situation and the typical case of Anhui ancient village cultural and creative development,construct a space design(Huizhou food stalls),cultural and creative product design(ancient village brand of cultural and creative products)and a resource integration operation(a record three points of agricultural township)the industrial chain of ideas,and points out the specific implementation of the strategy in the process of building.The last chapter according to the above research on the ancient village cultural heritage and development thoughts and suggestions.The specific measures proposed in this paper have certain theoretical value and practical significance to the sustainable development of Anhui ancient village culture and the development of modern cultural and creative industries.