| At present,business is being integrated into more and more areas.Modern art,from the needs of their own development,also began to hold the hand of commercial dance.In recent years,cooperation between the two,began to appear.More business to provide resources for art,art is to provide new business perspective and direction.The collision between the two,enough to become a worthy subject of study.This is the purpose of my writing this article.This article from the origin and evolution of modern art,based on the consumer society,the business community,to investigate the current situation and development direction of modern art.The paper adopts the method of case study,by Japanese artist Murakami Takashi,Kusama as a case,analysis of its cooperation with a number of internationally renowned brand events.The driving factors of cooperation to explore the art and business cooperation,influence,and forecast and prospects for future work prospects.First,in modern commercial society,the consumption level of high-end brands are increasingly blurred,the overwhelming majority of the people to understand and accept,in addition to sell physical goods,promote and expand the connotation of the brand value has become an important way to achieve brand value.For the needs of the development of business began to take the initiative to seek cooperation with art,and occupy the leading position.Secondly,contemporary art originated in the modern society,compared with the traditional art,it is more down to earth,easy to be more groups to accept and appreciate.This is also an important basis for commercial and contemporary art.Finally,the study of the two cooperation can be further to tease out the more relevant factors,that generated by the cooperation of three party,including the contemporary social value.The second part explains the definition and related concepts of contemporary art and contemporary art status.Mainly from three aspects to define a concept of time,different from the past era produced art form.Two is the type and style of modern art has a distinctive style and form.The three is the evaluation the concept of contemporary art to the forefront of society,most contemporary art.The two impact for many reasons,in addition to demand of enterprise business development and contemporary art of commercial resources,and social and cultural factors.Including the growing pursuit of personalized consumer demand levels,such as the change of the two.The cooperation mainly through new media art to achieve.It should be said that the continuous collision between contemporary art and the well-known brands,for the development of the art itself,to expand the brand value,social and aesthetic taste,consumption patterns of progress,have a great role in promoting."Good wind force,send me on." the Japanese artist Murakami Takashi by commercial Dongfeng,developed an advanced art road.The pursuit of art in business,in the arts achievement business.He is based on Japanese society and culture,into the popular expression,as well as merchandise and independent thinking.Works of art.Art with fuzzy entrepreneurship.Murakami Takashi’s "art entrepreneurship theory" represents a new direction for the development of the art circle,with thinking and aesthetic in the consumer culture forward.I believe that the future of contemporary art will have a broader world... |