The Decorative Study Of Modern Paper Sculpture Art In Commercial Space

Materials and techniques of paper sculpture art combining aesthetic character and functionality is totally different from other art forms.Decoration helps commercial space to attract more consumption,but also gives expression to their brand value and connotation.The combination of art and commerce has become a trend.paper materials with its portability,plasticity,easily assembling the characteristics of commercial space decoration to bring new exploration space.The author studied this subject through field research,literature review and case analysis.There are four chapters in this paper.The first part will give a narration of the development course of modern sculpture art in commercial space.,The author chose its background as a starting point.With the help of clarifying the impact of Chinese traditional paper art language and western modern art on modern paper art,as well as the development background of commercial space,to describe the current situation of modern paper art in commercial space.And the second part is to explore its aesthetic form from the theme,material,shape,color and other aspects to sum up the typical characteristics,which are different from other art forms,and to analyze from the theoretical point of decoration form.On the basis of the second part,the third part expounds the aesthetic feeling of the decoration form and the social value of the decoration applied to the commercial field.The aesthetic value is the basic value of the decoration,people on the Aesthetic Ontology visual aesthetic experience is a human instinct is the premise of buying behavior,this paper will use the psychology of art and psychology knowledge interpretation in which people aesthetic demand may exist;commercial value refers to the Commercial effect generated by paper art decoration,it satisfies different types of commercial space decoration,and displays layout from the perspective of consumer psychology and visual art form how to make people buy the products,promote the development of enterprise business interests,Cultural value as the spritual pursuit of brands and art,has more far-reaching influence to consumer behavior,consumer behavior is more far-reaching,so decoration culture the aesthetic significance of commercial space,from the decorative elements of the cultural connotation of enterprise culture,spread value And art humanities value return to life three aspects to discuss.The last part puts forward the future prospect of the fusion front decorative the paper and living in the commercial space based on culture and art,Studying art cannot be divorced from its history and social cultural context.At the same tine,merging art into life should obey to the”conte,porary people-oriented”.“popularization of art,artistry of life” is an opening discussion in this paper.From the perspective of material,technology,design ideas,art interactivity to discuss,the author hope the modern paper art could have a broader development in the commercial space.