Development Strategy Study Of Quzhou Yigu Culture Industrial Company In Zhejiang

With the high-speed development of Chinese economy,the development of cultural industry is gradually concerned by national government.In 2009,State Council issued China's Cultural Industry Promotion Plan;The "12th five-year plan" pointed out the guidelines of "inheritance innovation,promote cultural development and prosperity";The"13th five-year plan" pointed out " Make the culture industry be national mainstay industry",which shows the confidence and determination of Chinese government in the aspect of developing culture industry.YIGU grasps the characteristics of the cultural industry,and draws the experience from mature real estate industry mode.Quzhou YIGU cultural industry quarter will be built into a complex which including cultural industry,sport industry,tourist industry,commerce and residence,and the quarter will become a world shrine of weiqi(go chess)culture,a national culture complex and a cluster of cultural tour.YIGU focus on finding a replicable model based on Quzhou YIGU cultural industry quarter,which could popularize in other cities to build same typecultural industry quarter.This article will focus on studying the development tendency of real estate,culture industry and industrial quarter construction based on the real case of YIGU,and discuss the future development strategy of YIGU and its supporting measures.