| Chinese traditional handmade pottery art occupies an important position in the forest of Chinese art,and it is also an important part of the intangible cultural heritage.Which teapot inheritance and brand innovation of the research that relates to the combination of practical and design,and it is also the perfect embodiment of function and use.Yixing teapot is a representative of Regional Arts and Crafts,except with the square and circle of the design characteristics,and also both have the aesthetic characteristics and life style which is "a type of non square,a phase of non circle".So for the brand innovative design promotion of Yixing teapot is the time needs of the teapot industry.This thesis is divided into five chapters on the deeper research of teapot modeling arts and brand innovation design promotion.In the chapter one,it analyzes the significance and present situation of the project.It states the future of the Yixing teapot modeling in the second chapter.And it analyzes the modeling viewpoint of “Round Sky,Square Ground” in detail.In the third chapter,it summarizes the brand “ShanHu” amongst Yixing teapot.And then it takes examples to illustrate the relative innovation design.The fourth chapter,it proposes the innovation design thoughts of the brand ShanHu and personal design practice.The last chapter summarizes the full thesis.The author’s innovation is that starting from the traditional teapot modeling,discussing the relation of the Yixing teapot designing idea and the traditional Chinese culture,Which extracts the Chinese traditional decorative patterns and use them to the visual creative art design.In the processing of innovation design,the author emphasizes the combination of the spirit and the life requirement of the modern people.It puts the brand of ShanHu Yixing teapot as the typical example and popularizes it to the packaging design,card design,book design,as well as the public number,and the app development of new media technology. |
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