The Research On Anthropomorphic Design

A sign is a sign indicating the characteristics of a thing. It is a simple, significant, easy to identify the image, graphics or text symbols for the intuitive language, logo design also followed the development of commercialization has gradually reflected its important value. This paper analyzes the influence of the historical development, the media revolution, the design theory, the psychology and the artistic thought on the logo design. Through the study of the commercial value of the logo and the design characteristics of the anthropomorphic design, Globalization, cultural pluralism, social information in the context of the logo design of anthropomorphic design ideas and creative techniques and development prospects. There are five chapters in this paper:The first chapter describes the concept of anthropomorphic design, and summarizes the development of logo design from the angle of history, and summarizes the important role of anthropomorphic technique in the development of logo design.The second chapter, on the basis of the former chapter, summarizes the characteristics of the anthropomorphic design. Through the examples of the successful signs in the past, the research on the development of the characters' images is used to summarize the advantages of the anthropomorphic markers.In the third chapter, studies the influence factors of the design of anthropomorphic markers. Discuss the influence of various factors on anthropomorphic logo design under the background of Chinese and Western cultural differences and the background of the development of science and technology, and sum up the different connotation and cultural value embodied in anthropomorphic logo.In the fourth chapter, the author classifies the research object, summarizes the creation method of the anthropomorphic design and explores the anthropomorphic creative technique.The fifth chapter, through the above theoretical research, the feasibility study of the existing fighter material, lay a realistic foundation for the establishment of the anthropomorphic design theory.In the sixth chapter, the development of anthropomorphic design is forecasted, and the development prospect and application value of anthropomorphic design in future design field are discussed.