A Study On The Status And Influencing Factors Of Chinese Cultural Products Export Structure

Currently,the competition between countries is becoming more and more intensified,and the Cultural influence has become one of the most important factors to measure a country's comprehensive strength,and the development of cultural industry is paid high attention by all countries in the world.International cultural trade can affect the overall development of a country's cultural industry directly,the quantity and quality of cultural exports is also an important symbol of comprehensive national strength.The international trade of cultural products and services,can increase the national financial income,promote the export of other commodities,and also greatly improve the international image of the country,it is the best way to promote the national culture.Therefore,in addition to the basic functions of general commodities and service trade,cultural trade is an important means to enhance the international status.Especially under the background of global economic integration,cultural trade become a matter of a decisive factor in the national economy and culture security and its strong industry affects and economic effects of radiation can create enormous economic value,have incalculable impact on society.For more than one hundred years,China has been deeply influenced by western culture,it is very important that promote the export of cultural products and enhance the Chinese culture's international influence and competitiveness.Since the reform and opening up,China has become the world's second largest economy.However,the development of Chinese cultural trade is not ideal.The overall size of Chinese cultural trade is smaller than the developed countries,and China has a huge trade deficit in the core cultural products trade.In addition,Chinese cultural products export structure has a large defect,the proportion of core cultural products export is in a low level,the product structure distribution is not reasonable,the core cultural products of the international competitiveness is weak.In order to enhance the overall level of international cultural products trade,we need to do a comprehensive,systematic and in-depth analysis of the overall level of Chinese cultural products trade and the export structure of cultural products.This paper summarizes the current situation and achievements in the field of cultural trade,analyzes the concept and classification of cultural products applicable standards,summarizes the current situation of the development of Chinese cultural trade,analysis the status and influencing factors of Chinese cultural products export through data statistics.Cultural trade is classified into cultural commodity trade and service trade.In the field of cultural commodity trade,China has export advantage with significant trade surplus among the cultural commodity trade giants in the world,but in the field of core cultural products and services trade,China is in an obvious weak position with extremely unbalanced development.It is expected that the inspiration and policy recommendations will help to promote Chinese cultural products to better "step out",to ease the imbalance situation of the cultural trade structure,to make the world a more comprehensive understanding of developing China,in order to boom the years of traditional culture and reshape the image of great culture power.Therefore,this paper attempts to analysis of the export structure of Chinese cultural products,look for the influence factor and disadvantages of Chinese external cultural trade to put forward reasonable opinions and suggestions to promote the international competitiveness of Chinese cultural trade.The fist chapter introduces the background and significance of this paper and systematically sort out the previous studies on intrnational cultural trade.The second chapter introduces the concept of cultural trade and provides the theoretical basis for the paper.In the third chapter,the author studies on the Chinese cultural trade current situation and the status of culture commodity export structure.Through this analysis,it was found that Chinese core cultural products export showed a larger deficit and weak export competitiveness.In the fourth chapter,through empirical analysis,research the influence of economy,culture,talent,capital,system and other factors on the export structure of Chinese cultural products.Finally,this paper summarizes the problems existing in the export structure of Chinese cultural products,based on the influencing factors of export structure of cultural products,puts forward more effective ideas and suggestions.