Application Of Behavior Oriented Concept In The “Blue Jue” Brand Image Design In The Shirt

Through understanding of behavior oriented philosophy, the use of the design method, advocated the behavior oriented philosophy of implement to today's college students, to explore how to design brand shirts to guide the positive behavior, emotion effect and avoid the occurrence of negative behavior, so that students in the completion of school education should be combined with social practice experience accumulation, can let the students comprehensive quality is improved, making college students into the social work to have higher professional quality. At the same time also provides a new way for the school teaching reform and innovation in the course of the. Between the characteristics of combination of behavior oriented concept and shirt binding two links, seek common points, application of behavior oriented philosophy.The thesis is composed of three parts: the first part mainly elaborates the concept of behavior oriented, around the behavior oriented social phenomenon, consumption of college students psychological analysis, combined with the domestic market in the shirt, the comprehensive set of ideas; the second part is "Lan Jue" brand shirts naming and visual symbol design analysis; the third part is "Lan Jue" brand shirts packaging design philosophy and style. To sum up the hope that the results of this study can through to guide the understanding and use of and limits the concept design, establish a modern designer's new social responsibility sense, to the development of enterprise's shirt products, the school set up perfect humanization of education to provide constructive suggestions.