Marketing Strategy Research Of HT Psychological Consulting Company

The psychology counseling industry is a sunrise industry in the 21 stcentury, one of the industries of greatest potential for development. The psychological consultation market in our country is in the low threshold, the development speed is too fast, which leads to the disorder of market competition, and the management level of enterprise is low. At the same time, the academic research is in the initial stage, and has not yet formed a systematic theoretical system. Therefore, from the point of view of marketing management, to explore the management thinking and development strategy of psychological consulting enterprise has practical significance.In this paper, the development and research status of HT psychological consulting company, first of all, the development process and research status of domestic and international marketing strategy, try to apply the marketing theory and 4P marketing strategy to the HT psychological consulting company marketing strategy analysis and research, detailed analysis of the company’s marketing present situation, pointed out that the company’s problems and needs to take the marketing strategy for the future development of the company, in order to contribute to the development of the company’s market development strategy. At the same time, the research results of this case study can not only provide reference for the same industry, but also help to enrich and develop the theory research system of psychological counseling industry.