Study On The Development Of Record Type By The Public Service Advertising

From the perspective of the social environment of large, China's rapid economic development, in the world's increasing influence, but we have to admit that in the pursuit of market benefit, personal interests at the same time, in such aspects as ideology, morality, culture, ideas we are missing a lot of things, exposed some problems. In the material things we really got a lot of, but in terms of spirit, interpersonal relationship has produced some negative things. In November 2012, the communist party of China clearly put forward in the report to 18 "three advocated", actively cultivate the socialist core values. "Sincere, communication" is in advocate socialist core values of the big social environment, the public service ads and the content of the thought and the socialist core values advocated the idea of height. Advertising film and performance of the reason for the general public is still stick to the original intention of the people and things.The author for non-fiction form the social value of public advertising, and the performance of the highly valuable content interested in this item, and respectively from two aspects of the Internet and television to begin to focus on "sincere, communication", and find some problems. Record type by the public service advertising is thus the influence of the public service ads and the audience did a questionnaire survey. On this basis of record type by the public service advertising to the analysis and research on the development of public service ads.Some problems existing in the development of record type by the public service advertising, but at the same time it has the advantage of their own development. Record type by the public service advertising should establish effective audience participation mechanism, the spread of make full use of its advantages, become a non-fiction commonweal advertisement for the audience to participate in the activities, in order to better play to its social function. Audience participation is on the profound understanding and the practice of socialist core values, and audience participation make people to be able to realize the value of, meet the needs of audience's self-realization.This article consists of three chapters. Non-fiction psas spread value in first chapter, divided into the factual summary of public service ads, non-fiction public welfare advertisement dissemination value and a questionnaire about non-fiction psas three parts. The second chapter of non-fiction in the development of public service ads problems were analyzed, mainly from the analysis of questionnaire results, problems and limitations of TV transmission in the development of network three aspects to analysis. The third chapter for non-fiction psas developmental analysis, mainly from the non-fiction commonweal advertisement support, policy characteristics, time characteristics, and content production operability, etc, finally is to establish effective mechanism of audience participation.