Analysis Of Brands’ Micro Film Communication

The Development of the age of Web2.0is quick and intriguing. In the21st century, theacceleration of the process of digitization makes the Internet, IPTV and other new media flourished.Especially in recent years, the evolution of smart phones, making it more convenient for people toreceive network information. In such a highly increasing degree of media convergence era,advertising limitations if you continue to think outside the box, both advertisers and consumers willnot be contented with the final result. Thus, with the advent of the digital age, the advertisers mustchange their thoughts and attitude, with "new advertising" to face, to meet and attract moreconsumers who have been more demanding. The micro film advertisement has been sprang up fromthe time when the first micro film advertisement was shown, which called One slight touch and offit goes produced by Cadillac. Now, the fact proves that it has a bright future and develops into ashard sword for marketing because of its unique feathers and powerful effects. The famous brandabroad and home gradually issue their micro film advertisements in2011.What’s more, the scholarsoften begin to do the basic research about them.Since the rise of micro film is short, it will take much time to figure out its role and influence,so whether domestic or foreign research is still in its infancy. This paper tries to do the researchfrom the perspective of brand communication to figure out the definition of micro film, and fullyconsider the new characteristics of the micro film in the new media environment. This articleattempts to fully tap the potential of micro film in the area of brand communication, we hope to beable to use micro film more rationally, and let it play a good role in brand broadcasting.