Exploration On The Development Prospect Of The Children’s Micro Radio Drama In Three Networks Convergence

The arrival of the era of new media and We-media has undergone enormous changes in media. Under the age of big data in which the three networks converge, "fragmented" listening habit has become an important feature of the audience, especially young audience. Under the support of the Internet technology, the convergence of three networks brokes the monopoly of radio and television in content transportation and of telecom in broadband operation of their own fields. It not only retains the original services of voice and data, but also derives much more value added services through the integration of the networks, such as graphic children’s micro radio drama, pay children’s micro radio drama, and so on, which brings a new development opportunity to children’s micro radio drama. This thesis analyzes the problems in the development process of domestic children’s radio drama: people now pay less and less attention to children’s radio drama; there are fewer and fewer outstanding works of domestic children’s micro radio drama; broadcasting stations are facing the predicament of shortage of funds, original screenplays and actors. In the meanwhile, it proposes that we can make children’s micro radio drama keep around the clock in content, globalized in spread range, and fill-emotioned in interactive communication by making and transmitting children’s micro radio drama via the Internet and innovating the creative formats and broadcast channels. Children’s micro radio drama, with its features of low cost and high efficiency, is no longer an exclusive product of the broadcasting station. Outstanding micro radio dramas are flourishing and exellent micro radio drama teams are contending, which lays a solid foundation in the creation of its own brand effect of micro radio drama.According to the design and production process of the graduation work, the author is keenly aware of that we can make the programs, services and ideas of micro data radio drama digitized by means of implementation of CRM membership system, making large data cloud broadcasting, and promoting interaction of online and offline. Moreover, enriching the reserves of the content and trying fee-for-carriage could also help with the virtuous development of "Internet +children’s micro radio drama" in the media competition。...