Research On The Commercial Management Of The Intangible Cultural Heritage In Nanchang

Intangible cultural heritage is a kind of intangible cultural heritage,which embodies the spirit of human culture,as a kind of important carrier of the national traditional culture,and the intangible cultural heritage represents the spiritual personality of different ethnic groups.Nanchang has a long history and cultural resources,there are 86 municipal intangible cultural heritage,including 3 national,provincial 36.How to make the cultural heritage,relying on the traditional static protection is not enough,to truly realize the cultural heritage of Tai Chuancheng,continue to play a role in today's daily life and work,it is necessary to find a new way of thinking in cultural heritage.Along with the development of cultural industry in the global rise of the intangible cultural heritage has become a vital force in the cultural industry,promote the industrialization development of the intangible cultural heritage,will effectively promote the living heritage of Nanchang's intangible cultural heritage and rich connotation of cultural industry in Nanchang.South Korea,Japan and other countries are also in the cultural heritage industrialization strategy,the prosperity of the modern cultural market,while also protecting the culture of the same gene.This article embarks from the nanchang intangible cultural heritage,through the theoretical analysis and practical investigation,to clarify the nanchang intangible cultural heritage protection and development present situation and problems,to explore suitable for nanchang intangible cultural heritage of the commercial operation mode and implementation path,and on this basis,put forward the deepening the reform of cultural system to reduce market access threshold,increase the government's guidance and financial support of industry,and strengthen the cultivation of intangible cultural heritage commercial business talents,implement the industrial agglomeration development policies to ensure the success of the industrialization development strategy and the suggestion.