Research On Visual Elements In Chinese Fast Food Brand Logo

The design of consumption as the main background,to express themselves through visual and physical means,and to form a consumer choice based "taste" as intermediary.The design and culture introduction "[British] Penny-spark with Qian Fenggen Xiaohong translation Yilin press] when the competition in the market to non homogeneous competition stage,brand has become the symbol of a product of cultural and brand image design and consumption in the increasingly fierce competition arises at the historic moment.Brand logo brand image as the foundation,is the first step in shaping the brand image,but also the most important step.Chinese fast food as a new food and beverage form in the contemporary society,plays an important role in people's life.Fast food is a exotic,from foreign fast-food invasion,the Chinese market,Chinese people see fast food market,and hope that through the study of Western business philosophy to create shocked the world of Chinese fast food,Chinese fast food brand image development experience the origin period,rise period to the present development.The Chinese fast food market competition is not only the quality,price and service in the traditional sense of competition,but also brand competition,a good visual image is undoubtedly the weaponbrand occupy the market.In the fierce market competition,the brand has become an important basis for people to choose goods,consumer brands also highlight the position and strength of the people means.Consumer's psychological activity is generally from the visual understanding beginning,people's preferences for the brand most is from the vision obtained,so set up a good brand image is very necessary,but also to establish the brand in the minds of consumers position in an effective way.And the establishment of brand image is based on the design of the brand mark,only the thorough analysis research in the Chinese fast food brand logo visual elements to better for Chinese fast food brand logo design,make it in visual competition is superior to other similar brands.First of all,this paper makes a brief overview of the brand image and brand logo,and makes a detailed description of the meaning and business scope of Chinese fast food,and illustrates the function of Chinese style fast-food brand logo.Secondly the signs in the visual image were related to defined.Finally,through exemplification,research French offer method to present outstanding Chinese fast food brand logo graphics,text,color analysis,to find the specific theme and technique of expression,design method,color expression.Through the corporate visual image design discipline professional knowledge and skills,combined with successful cases for the needs of the fast food company in the fierce market competition formed its own distinctive brand logo building blocks,creating added value,so as to enhance the comprehensive competitiveness.