Fu Patterns In Modern Packaging Design

Rapid economic development of modern society,along with the rapid development of China’s packaging industry,but it can not keep up the level of packaging design speed of industrial development.Coupled with China’s packaging design by the impact of foreign culture,resulting in many domestic designers abandoned their nationality,have excellent imitation of foreign packaging design,packaging design to make domestic fork.Size-fits-design product packaging design will result in homogenization,but also in product marketing,weaken their competitive advantage.To get out of this dilemma,we must take packaging design with national cultural and historical traditions together.In order to stand out in the fierce competition.Their cultural and traditional factors are the key characteristics of modern packaging formed thereon.Fu culture is one of the traditional Chinese culture,which reflects the Chinese people’s expectations and the pursuit of happiness.Today,the Fu pattern is more and more applications in modern packaging design.From the emergence and development of import "Fu",citing theFu pattern classification,find their cultural connotations and characteristics of the Chinese nation,and then analyze the case Fu pattern in modern packaging applications,summarizes the Fu patterns into modern packaging design approach.The Fu patterns simplify,so that the image of the modern packaging to achieve unified,so that it has civil means at the same time,yet modern.