| Objective Through the network media coverage in China in nearly five years of doctor-patient dispute case analysis,find out the current doctor-patient dispute law of network media in our country,the propagation law of the existing problems and the impact of the summary.For health providers at the same time,party,government,puts forward feasible measures and Suggestions related,for medical disputes report provide basis and reference for the establishment of the media communication mechanism.Methods The study through literature research,content analysis,grounded theory method to study the recent five years,network media reported cases of medical disputes in our country.On the one hand,using literature research reviews the theoretical basis of media communication and the present situation of the current our country the doctor-patient relationship;On the other hand,through the content of the quantitative analysis and qualitative study was carried out on the case of text analysis to investigate the current problem of doctor-patient dispute of network media in our country and impact.Results According to the content of the quantitative analysis and qualitative research,the current our country network news media reported the doctor-patient dispute exists negative phenomena including: part of the media reports untrue,become the doctor-patient relationship "stirred up";Zoom in too much detail,title lurid,reported rhetoric;Media aphasia,less on prescriptions information;Reported strength imbalances,focusing on negative emergency;Since the media commentary number is negative,the lack of positive energy.These negative phenomena of the impact of the parties include: intensifying the doctor-patient contradiction influencing social stability;Damage to social media image;Thesocial public opinion direction distortion;To demonize medical image;Conclusion The current doctor-patient relationship continued to deteriorate,and convenience of the network information dissemination makes all kinds of network media reports on the doctor-patient dispute also had a great impact.These effects are mostly negative,from a certain extent,intensified the doctor-patient contradiction,is not conducive to the establishment of a harmonious doctor-patient relationship.Therefore,consummates our country network media reported doctor-patient dispute mechanism become a problem to be solved.In perfecting the doctor-patient dispute mechanism aspects of network media reported the stakeholders should try our best to take responsibility.Media,should be balanced source,digging deep reason events and at the same time,improve the professional journalist.Hospital,to establish a good image itself;Strengthen communication with patients and the media,and actively eliminate the information asymmetry.Patients should the perspective-taking,understand medical personnel;At the same time,change the idea,calmly medical care.Government level,should strengthen the supervision of administrative and legislative intervention.Social level,on the one hand,should step up the network of "opinion leaders" frequency "voices";On the other hand,strengthening Internet moral education and the social public opinion to the supervision of the media. |
