The Research On Optimization Strategy Of Agricultural Information Communication Environment In JiLin Province

With the rapid development of information technology and the pace to build the new socialist rural areas is already speed up.Agricultural information is playing an important role in solving the three issues and in achieving the agricultural modernization.The effective dissemination of agricultural information refers to the use and accurate information can be quickly and efficiently deliver to the users' hands.Help the users to do the agricultural production and agricultural business but at this time,the economic conditions in rural areas is not prosperous,farmers' information literacy is low,the dissemination of agricultural information is facing a bottleneck problem—“last kilometer”.It means that the information can not be timely and effectively passed to the users' hands.Solving this problem has an important significance of agricultural modernization.This survey select Jilin province as an object,want to investigate the status of agricultural information in Jilin province.Identify the problems in the environment of agricultural information.Then analysis the specific problems of the agricultural information draw the appropriate strategy.At first,the study describes the problem and the status of the domestic and international development,Then analyzes the definitions of agricultural information and information dissemination.Through surveys and interviews and analysis a questionnaire we encountered a comprehensive statistical.Finally,we conduct some solutions to solve these problems.This article divide the environment of agricultural information dissemination into two parts: the hard environment and the soft environment.The optimization Countermeasures of hard environment focusing on infrastructure construction,agriculture and construction sites proposed television production.The optimization Countermeasures of soft environment focusing on training personnel and upgrading farmers information literacy.This study attempts to achieve some targeted optimization strategy,optimization the hard and soft environment of agricultural information dissemination.Open up the last kilometer of agricultural information dissemination road.Providing service for agricultural modernization and building a new socialist countryside.