O2O Mode Fusion With The Industry Of House Decoration And Study The New Way Of Design

The traditional home decoration industry in our country is in the booming period,its total market volume has exceeded four trillion,but under the appearance of this thriving of this industry has exist many problems,these problems are hindering the development of this industry.2014 is defined as the first year of Internet commerce,from this period the traditional industry began to use the Internet to transformation;this kind of transform is industry use the powerful information dissemination advantages of Internet to carry on the transformation and upgrading.The traditional home decoration industry in the face of the numerous development predicaments also began to try to fuse with Internet O2 O model.O2 O is a new kind of electronic business model,it through the Internet information search and information release,pushed the enterprise goods,services,to the Internet users,these users are potential customers.Consumers can book goods or services through the Internet;it will drive the offline business flow.Online virtual world and the offline world organic can be unifies together by O2 O mode.Internet home decoration arises at the historic moment in this kind of fusion,this home decoration has been certain changed in its design way.Internet home decoration design approach compared with the traditional home decoration design has obvious similarities and differences,now the research of the Internet home outfit design way is in the phase of relative blank,studying this design method to provide guidance for development of home domestic industry.This paper studies can be divided into three parts:First is through literature review,investigation method to parsing traditional home decoration industry,analyzes its development vein,industry characteristics and decoration patterns,and to analyze the problems existing in the industry.Second,through demonstration analysis method,in view of the current trend of the Internet O2 O mode fuse with the domestic outfit industry analysis O2 O mode and home improvement industry integration's background,reasons and the Internet O2 O mode play what kind of effect to domestic outfit industry.Third,analyze the Internet home decoration design approach features and principles which derived from the Internet O2 O mode fuse with home domestic industry.Through the above research,this paper constructs the three kinds Internet home decoration database,to research the realization of this design approach.Through the study found that due to information asymmetry there are some questions in traditional home decoration,such as low efficiency,stylist and consumer in poor communication,the early stage of the construction is not standard,consumers is confused in choose domestic outfit building materials,the construction of regulation exist omissions,soft and hard decoration doesn't match on purchase.The Internet O2 O mode fusion with the traditional decoration,then using the characteristics of Internet convenient communication and wide coverage etc can better solve these problems.The Internet home outfit design using online design software which developed by now,implement co-design in designer and the consumers,ascension home decoration design participation of consumers.By building a product database implementation all through from domestic outfit design to the whole process of decoration,consumers in the online purchase of building materials,furniture,household goods and thus make the entire decoration effect is close to the design result to the greatest extent,and save consumers' time and energy.