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Research On Shape Design Of Rehabilitation And Fumigation Products Under Brand And Identity

Posted on:2019-06-26Degree:MasterType:Thesis
Country:ChinaCandidate:Z Y DuanFull Text:PDF
GTID:2322330545483148Subject:Design
Abstract/Summary:PDF Full Text Request
The development of rehabilitation industry constantly improves people’s quality of life.Due to the phenomenon of plagiarism between products of domestic rehabilitation companies,the concept of the br and characteristics of the company’s products is lacking,resulting “homogenization” of products produc ed by rehabilitation companies.In the process of morphological design of rehabilitation fumigation prod ucts,the concept of brand recognition was introduced to help companies establish an applicability metho d to shape the product brand in the direction of product form design,which is an important research topic in the field of rehabilitation product design.Product morphological characteristics,as an important design element in the identification and con struction,is an important basis for identifying product brand image.In this paper,based on the status quo of brand identification,rehabilitation fumigation products,the characteristics of morphological characteri stics of rehabilitation fumigation products are analyzed.The main characteristics and auxiliary characteri stics of rehabilitation fumigation products were proposed.The linear characteristics were taken as the res earch direction,and the main characteristics of rehabilitation fumigation products were studied.This paper aims at the design of rehabilitation fumigation products and introduces the concept of br and recognition to provide direction for product form design and help companies find a suitable method for corporate branding in the direction of product form design.Based on the morphological characteristi cs research method shape grammar,The process of morphological extraction of rehabilitation fumigation products with brand recognition as orientation is described.According to the brand appeal an d product design principles,the product shape is constrained,the shape grammar transformation rules ar e used as execution methods,and the brand product morphological characteristics are changed within a r easonable range to generate new forms with brand continuity and identity.Guide enterprises to shape th e brand,so that companies can develop in the long-term market.The Xiangyu brand rehabilitation fumigation treatment instrument is a design practice sample.From the brand recognition point of view,the Xiangyu brand of rehabilitation fumigation treatment instrum ent for morphological design exploration.Verify the feasibility of shape design of rehabilitation fumigati on products based on brand recognition,and verify the practicability of product pattern extraction proces s for enterprise brand recognition.
Keywords/Search Tags:brand recognition, morphological characteristics, rehabilitation fumigation products, shape grammar
PDF Full Text Request
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