Illustrations In The Application Of “Xiaogan Taste” Gift Packaging Design

With the rapid development of society,in this era of information explosion,the art of illustrations with its unique visual manifestations and rich connotations are widely used in various design areas,with its strong visual appeal to attract the attention of consumers,Leading the trend of the times the trend of development.Illustrator art has a long history,its form of expression from the initial hand-painted gradually into a computer drawing and hand-painted combination of the form,so that the author's creativity has a greater play space.The expression of the art of illustration and the ever-changing style of creation make it more closely linked with the packaging design,highlighting the contents and characteristics of the goods,and passing the commodity information to the consumers in a vivid,image and intuitive way.Illustrator art itself is very original and originality,the combination of illustrative art and packaging design,packaging design can be more rich in the form of packaging design for the injection of more emotional and cultural,but also to packaging design And the market of similar goods produce differences,so as to meet the public's consumer demand,increase its purchasing power.Market competition is becoming increasingly fierce,the goods want to stand out from a public product,to attract the attention of consumers,the packaging design is particularly important form of expression.Gift packaging design as an important category of packaging design,one of the more emphasis on interpersonal emotional exchanges and interaction,so only rich in emotional and cultural gift packaging design will cause consumer attention and favor.This paper introduces the concept,characteristics,classification and manifestation of illustrations and the development of the present situation at home and abroad,digs out the value and importance of the art of illustration in the design of gift packaging,and combines the illustrations of domestic and foreign illustrations to the excellent case of gift packaging design Analysis,summed up its design principles and methods.And "Xiaogan taste" gift packaging design as the representative of its re-named and planning for different audiences,the illustrations of different forms of expression and style of application,so that the gift packaging design presents their own different characteristics and advantages,To meet the public's different aesthetic needs.The combination of illustrations and "filial piety" gift packaging not only gives the unique geographical culture and dietary characteristics of Xiaogan area to be more artistic and emotional show,but also makes it different from the market of similar goods,to enhance its market competitiveness,Thus highlighting its distinctive artistic and cultural charm.