Application Research On Visual Merchandising Design Of Periodical Activities

The shopping center with the modernization of city,from the traditional retail business has gradually become the entertainment,catering and other diverse forms of consumption,enhance the consumer's shopping experience,making it more comfortable in the shopping center.It has strong interactive application of public space in the shopping center about visual merchandising design,it can directly communicate with the public,produce unexpected artistic effect and social effect,in the actual application of the indirect economic benefits,is one of the design many new shopping center of attention.At the same time,visual merchandising design is also an important carrier of urban spiritual outlook and historical culture.The design of a reasonable shopping center in a city can often enhance the perception of the city to some extent.However,the current visual merchandising design in the public space of shopping mall also has some problems,such as shopping malls and compatibility problems,modification of excessive,so it can resonate and design problems such as homogenization.Therefore,is conducive to the development of city about visual merchandising design,based on the concept of analysis and integration,summarizes the typical characteristics of modern visual merchandising design;to summarize the advantage,function and role in the stage activities.First of all,through the study of field observation and investigation to the market of consumer psychology and consumer behavior,the consumer of the horizontal layout and space experience of modern visual merchandising design space more interested,consumers in the shopping center in addition to order and stop walking behavior behavior often happen reentrant walking behavior,so the settings except ornamental,also need to pay attention to the guidance of space.Secondly,the research on public space on visual merchandising design and shopping center,mainly from the three aspects of state,space structure andcombination mechanism of activities discusses how modern visual merchandising design expressed that the stage activities showed a series of visual merchandisin designand symbolic rules.Finally,the research significance of this topic is expounded and its future is prospected.Through the study of this topic,from the perspective of the stage of the design to enhance the attractiveness of the shopping center public space,thereby promoting the development of urban consumer space.