| As everyone is willing to be the "bow" today,mobile APP has become an indispensable part of daily life;as the development of social civilization and prosperity today,everyone is persuing individuality,self promoting,and wants to cosume the products that can represent their personality.This article takes this as the breakthrough point,carries on the research and the design with the mobile application as the medium,and the customization as the goal.The specific work is as follows:(1)Compared many personalized customization strategies,selected the personalized product design method based on modular design.Based on the modular concept,determine a product customization mode: firstly,the product is divided into several independent modules;then,enrich the independent modules into several common modules;finally customers can freely choose what they prefer to mix together as their target product.At last,by introducing the Dissaeemly Effort Index(DEI)and the Interpretative Structural Model(ISM)the author determined the independent module deviding method,finished the product design part of customization system.(2)Around the user experience,to carry out the design of mobile terminal product customization.The product customization of mobile terminal is characterized by the use of the scene,the experience hierarchy,the interaction of human nature,the communication of the community and the overall service.Based on these five characteristics,analysis,mobile terminal products tailored to the needs of the concept design,information architecture and interaction design,and finally interactive document on the output of the user experience evaluation,to verify the feasibility of the design and put forward some suggestions for improvement.(3)To upgrade the design concept,the design of customized products based on the mobile terminal will be extended to the whole service chain.The personalized service subsidiary,global and loop three features are summarized;the same design and product comparison service design,interaction design and graphic design and different points;summed up the three elements of service design,experience,contact point.Then,based on the concept of "full link" service design,the corresponding design methods are sorted out to guide the design of customized service.Finally,the design of customized service chain is completed.(4)On the basis of the theoretical summary,the bicycle is selected as the sample of the product,and the corresponding design of the customized mobile client is designed. |