The Study Of Cultural Characteristics In Shanxi Merchants' Theme Hotel

With the rapid growth of China's economy,the booming tourism has raised the quality of hotels and the standard of service.High qualified consumers begin to pursue the individual experience in hotels.They hope to have spiritual fulfillment via experiencing the unique culture of hotels.Consequently the theme hotel has come into being.An increasing number of hotel administrators and designers carry on research about the theme hotel.However,various questions have emerged in China because of the immature development.The most prominent issue is the lost of regional culture.Therefore,regional culture has become a key factor to innovate the theme hotel and increase the hotel's attraction.As a most significant part of Chinese business history and cultural history,Shanxi merchants' culture has attracted increasingly attention and Shanxi merchants' theme hotel is warm welcome among consumers.Shanxi merchants' theme hotel is the topic that being discussed in this paper.At the beginning of this paper,it analyzes the concept,substantive characteristics and development of theme hotels.Next,it analyzes the formation and development of Shanxi merchants' culture from three sides,which are natural factor,historical factor and society factors.Furthermore,this paper studies about the effects of Shanxi merchants' culture to Shanxi merchants' architectures.It focuses on spatial form,layout and decorative symbols of Shanxi merchants' architectures.Through all of these to analysis how Shanxi merchants' culture reflects on Shanxi merchants' architecture.Then this paper studies about design of Shanxi merchants' theme hotel with real cases,trying to find the inspiration of these design in Shanxi merchants' culture.When it comes to these real cases,it focuses on the traditional thoughts of ancient architectural form,the traditional architectural symbol and special art features.This paper seeks the cross point between design and culture in Shanxi merchants' theme hotel.It also analyzes the characters of Shanxi merchants' theme hotel base one development of modern hotelindustry.It helps us understand deeply of relationships between culture and hotel.It makes people realize the great importance of rationality,tradition and modernity of Shanxi merchants' culture as well.At the end,the paper talks about present issues of Shanxi merchants' theme hotel.Base on theoretical guidance of modern hotel,it puts forward more possibilities of intersections between Shanxi merchants' culture and Shanxi merchants' theme hotel.It can be regard as a reference for Shanxi merchants' theme hotel in the future.