The Research Of How To Use Omni Channel Retailing To Adapt To Luxurious Commercial Space Design

With the rapid development of Internet and technology in global, informative media,which including website, social media, APP and so in forth, have become to an indispensable part of people's daily life. Meanwhile, according to the negative trend to develop in China for lots of Luxury companies, thus, they are seeking for a proper strategy to solve this problem.Obviously,a word called 'omni channel retailing' which was mentioned frequently from 2012 that offered a new opportunity for retailers, and this concept refers to that enterprises are able to integrate the online store with the physical store as a whole to provide users with selling and other relative services. During recent several years, this theory has been optimized more mature, considerable famous shopping malls and physical stores have started to apply the marketing method of omni channel retailing for attract more consumers. For example, Dior and Chanel have used WeChat to approach customers. At the same time, many premium brands, such as Burberry, has cooperated with Tmall. Therefore, it seems that omni channel retailing are continuing to play a significant role in retail industry in the future,Depending on these current conditions, firstly, the theory of omni channel retailing will be demonstrated. Secondly, the meaning and constructs of commercial space will be analysed. Thirdly, the details about the inner space design for Luxury brands will be displayed and how to apply these design strategies under the theory of omni channel retailing. Finally,the design of Dior's experiential store will make a contribution to conclude the significant features about the further relevant design.