On The Application Of Transparent Forms In Packaging Design

As the most valuable advertising of modern products-packaging design,has become more and more frequent use of transparent forms.This paper attempts to study the development background of packaging design,research and analysis In the present era,packaging design of the development of the situation,as well as the status of modern people in life,based on this to find the transparent form in the current packaging design research value.The application of transparent form in packaging design in modern market is analyzed and studied,combined with design aesthetics,formal law,consumer psychology,ergonomics and so on.Mainly include the shape of the transparent part of the packaging design,transparent material,transparency,transparent color,etc.on the overall image of the packaging design and the impact of the role.Absorb the essence of the case,analyze the reasons for the failure case,and thus summed up the packaging design in the application of the basic principles of transparent form,so that the packaging design in the form of transparent application"law according to".If the design is based on the principles,the designer's ideas should be clearer,the principles and standards can be used to guide the packaging design and measure the merits of its program,thereby reducing the use of transparent packaging on the market design.In view of the research topic of the paper,the relevant literature is searched,the relevant theoretical basis is found,the existing research results are summarized,and the theoretical part of the thesis is laid down.Through the research and analysis of the domestic packaging design in the transparent form of the application of the status quo and specific examples of research and development trends,combined with the consumer's current lifestyle,consumer attitudes,shopping habits and modern packaging design principles of environmental protection,combined with visual communication design and packaging design peripheral disciplines,analysis of product attributes,product target population,the target market positioning for product packaging design positioning,to determine the transparency of the application in the packaging design of the feasibility,summed up the transparent form of packaging design in the language features and design principles to guide the design practice.