Strategy Research On The Cultural Complex Design Based On The Improvement Of Transmissibility

In architecture,there is a saying that "architecture is the medium".In 2008,the Turin UIA conference focused on "media architecture",highlighting the significance of " dissemination " in today's all media era.With the rapid development of urbanization in China,the relationship between dissemination and the city or the building is becoming more and more prominent.The urban dissemination on and architectural dissemination have become a hot topic in the field of architecture and communication.In the same year,the Southern Metropolis Daily organized "C hinese Architecture Media Award".Its slogan is "towards civilian architecture".This is the first C hinese architecture award which is focused on social evaluation,the realization of citizen participation and the re flection from the perspective of citizen and whose evaluation criterion is based on social value and humanistic concern.It embodies the inseparable relationship between contemporary Chinese architecture and dissemination and reminds the scholars of opening their minds and looking at our architecture design from a new angle.As a comprehensive public building,cultural complex,which has a key importance of the development of the space form of city and the establishment of spiritual construction,shoulder a glorious mission of cultural dissemination and value guidance.However,with the increase of the amount of cultural complex construction,the problem of not achieving the expected dissemination effect is gradually exposed.In the background of modernization,globalization,digitization,how to mobilize all forces to create a n image more in line with the intention of the conveyor of cultural complex building and enhance its influence on the receiver,has become the essence of each cultural complex design problem.This paper mainly takes the contemporary cultural complex as the research object and clearly points out the relationship between the cultural diffusion and the architectural expression.Building interaction based on system theory and a lot of domestic and foreign outstanding case interpretation,to analyze the design elements on communication in-depth,not only focus on the technical level of the architectural expression,also emphasizes the spiritual atmosphere,take the communication as the main line and preliminary construct the models and methods of cultural complex build ing space expression to enhance the depth of the dissemination content between subject and object(rich cultural connotation,good spatial experience)and dissemination effect(Influence intensity,speed of propagation),in order to provide a theoretical guidance in the specific construction of the whole operation of the cultural complex,enhance its influence on the people and the city.