Study On Application Of Zen In The "Yunsheng" Incense In Packaging Design

Along with the development of society,economy and accelerated path of life,people are eager to return to a peaceful and comfortable life in their spare time."Zen",one of the most important concepts of China art aesthetics,which has the extended meaning of ecology,simplicity,tranquility etc.,deeply influences people's living habits and preferences.‘Incense' and its cultural derivatives,are definitely highly affected and subjected to the aesthetics of Zen.Integrating Zen into the incense packaging design and keeping product innovation,are conducive to more cultural connotation and also presents a unique artistic conception."Yunsheng" incense packaging design,used ecological and systematic design theory and methodology to analyze domestic and foreign benchmarks of packaging design of Zen,led to reflect the concepts of ‘Zen' in incense.From the perspective of concept of ‘Yunsheng',it broadened the concepts of artistic,innovated the use of incense,and focused on the product cultural connotation;From the perspective of function,it combined with the characteristics of various kinds of tailor-made incense,strengthened the diversity of packaging;From the perspective of materials,it combined the features of incense,chose the materials with moisture resistance and other factors in packaging;From the perspective of structure and integration,we took the diversity of packing objects into consideration,used the contents of the corresponding customized incense and packaging.The design has certain guidance and demonstration function to the packaging design innovation of the similar traditional cultural products.