SMEs In Industrial Design Innovative Service Models Based On Mobile Internet Research

SMEs widespread lack of core competitiveness and the development of appropriate strategies to face the changing market and other issues,the internal characteristics of small and medium enterprises with obvious early stage of industrialization under certain conditions,while the rapid development of mobile Internet today,more and more mobile Internet began to emerge a new model,the integration of marketing under micro store marketing,online and offline,networking and so on.Faced with a growing variety of mobile Internet products,companies how to change the thinking and direction to address the challenges.Industrial Design paper discusses the new service model for SMEs to explore innovation and industrial design meeting point to explore industrial design promotion model based on mobile Internet environment.Comparative analysis of the current development situation of SMEs industrial design services model,proposed the existence of domestic small and medium industrial design innovation development slow,insufficient innovation and a series of problems,design innovation is imminent;analyzes the present situation of industrial design innovation,from the district level and enterprise level two perspectives depth analysis of the traditional design innovative models for SMEs disadvantages;industrial design services proposed operational model and with the new "Internet +".SMEs as a pilot for the use of micro-channel design of the carrier,the initial establishment of micro-channel public platform design concept linked,so that designers,business owners can be the first time to understand the design of information resources and corporate design requirements,and can drive the operating entity of the R & D center,the core of the user experience,allowing users to access micro-channel information more convenient,to transmit information more three-dimensional.Networking platform designed to establish cooperation,openness,encourage innovation,fair competition,harmony and win-win healthy ecosystem industry to accelerate sustained,healthy and rapid development of China's industrial design,to enable enterprises to increase efficiency;provide valuable in theory and in practice reference for innovation to provide a broader platform and the arts.