The Exploration And Practice Of “Jing Yi” Stationery Packaging Design

Along with the rapid growth of the economy in our country,people's material lives are gradually satisfied.More and more people are beginning to pursue spiritual demands,Chinese traditional calligraphy and painting are getting more and more popular.Many people intend to improve their spiritual level by developing hobby of Chinese traditional calligraphy and painting.As tools and materials used in traditional Chinese painting and calligraphy,the four treasures of the study are used more often,and the market is growing.This project analyzed the whole industrial chain of the four treasures of the study and the problems in it by market research,compared the domestic design level and present situation with foreign country,and discussed design ideas of the four treasures' package.This project also designed the basic image,patterns and package structure for the brand “JingYi” by analyzing its consumers,market niche and the culture ideas.According to the different demands of the market,we designed four kinds of packages for the four treasures of “JingYi”: independent salse package,portable package,present package and online-salse package for transport.What's more,we also designed ads for the four treasures of “JingYi” both online and offline to provide the whole brand image.The overall package design ideas for the four treasures of “JingYi” make the brand culture in it which make the package unique and attractive.