The Research On Selection Of Automotive Modeling Schemes And Perception Of Semanteme Based On User Experience

In the background of user experience economy and automotive technology tend to be homogeneous, automotive modeling satisfied with target users has been an important way to get customers. In the existing process of selection of automotive modeling schemes and perception of semanteme, user participation is low, test evaluation method is not objective enough. So, this paper studies from the following four aspects.The existing selection of automotive modeling schemes and perception of semanteme are analyzed respectively, identify existing deficiencies and needs. To solve these problems and common needs, A selection of automotive modeling schemes and perception of semanteme method based on user experience is proposed.The target user's feature is as filter rule to select the target user. The feasible technology of user experience scenarios is put forward for physical products and virtual products. From the point of view of the user's cognitive evaluation of products and current status of research on measurement and evaluation technology of physiological reaction, the combination of the subjective and objective test and data processing technology are introduced in detail.Taking Eado and its competing vehicle as the test materials, to carry out the selection of automotive modeling schemes experiments based on user experience. An empirical study on the method of selection of automotive modeling schemes based on user experience is carried out. The results are recognized by enterprises, and the method is proved to be effective.Taking Kuga as the test material, to carry out the perception of automotive modeling semanteme experiments based on user experience. An empirical study on the method of perception of automotive modeling semanteme based on user experience is carried out. The results are recognized by enterprises, and the method is proved to be effective.