Research On The Hot Spots Of Rural Tourism In Jiangxi Under The New Normal

Since General Secretary Xi Jinping put forward the "New Normal" in May 2014 in the study tour of Henan, the "New Normal" as an economic term get into all areas of China's economic and social development. As the literal comprehension of "New Normal", the "New" is "different from the old quality"; "Normal" is “the Normal state”. "New normal" is the state that is different from the past, and after a period of non-normal state restored to the normal. In China, rural tourism landscape design as a part of the environmental art design has experienced developments of "Normal" ? "Abnormal" and "New Normal".In recent years, with the improvement of people's living standards, rural tourism as a new fashion hot spot is constantly heating up, more and more receives the favor of people. It not only has become a new economic growth point, but also has become an important entry point for the construction of "Beautiful China" and "Beautiful countryside". Based on the rural tourism in Jiangxi Province, this paper analyzes the "abnormal" of rural tourism landscape construction in Jiangxi Province, especially the negative effects of the natural ecological and cultural environment of the overall rural. Looking for the laws and characteristics of the rural tourism landscape development, and combining with the "new normal", this paper proposes to build some new forms of hot landscape, such as "Wisdom vacation areas", "brand Cultural Landscape", "Interactive tourist attractions" "nostalgia tourism landscape",etc.This paper around the “New Normal” analysis and explains from the following aspects. At the first, it introduces the related concepts and the relation between the "New Normal" and rural tourism landscape, and analyzes the psychological needs of rural tourists; Second, it introduces the situation of the development of the rural tourism industry in Jiangxi Province, and analyzes the new normal development of rural tourism resources in Jiangxi Province by SWOT, and points out that the "Abnormal" problem existing in the construction of rural tourism in Jiangxi. Then through the analysis of hot landscapes of rural tourism in the construct model of Jiangxi, this paper summarizes the planning and designing principle of rural tourism landscape, and puts forward the new ideas of rural tourism landscape planning in Jiangxi under the “New Normal”. So far, the process of market-oriented reform has made Chinese economy change a lot. However, while China's economy is growing, economic disparity between regions is enlarged. Different regions have implemented local policies, which do damage to market integration and economic cooperation between regions. Therefore, the state puts forward the integrated regional development. Mid-China's Rising was directed by this guide line. And it is becoming the state's strategy.