Research On The Space Of Pedestrian Street In Wanda Plaza

Rushed in commercial real estate development in the last ten years,a large number of urban complexes springing up,which "Wanda Plaza","Plaza","Vientiane City," "Joy" and other commercial real estate companies most success.Wanda Group's "Wanda Plaza" urban complex is to reach 133 opening amount,many developers competing to become the object of study and imitation.But the design level of China's urban complex varies greatly,many shopping centers there are various obvious problems in the design does not provide a comfortable shopping environment for consumers.Indoor commercial pedestrian street commercial space is one of the most characteristic Wanda Plaza,Wanda Plaza in the core space is also closely associated with the consumer.This paper aims to serve as the research object,trying to summarize the characteristics of Wanda indoor commercial pedestrian street in the design space with the times and the challenges faced by Wanda Plaza development,and to explore the response to it,for study and reference.We can know the background,object and consequence of this research from the first part,the methods and content for presentation,clear Wanda indoor commercial pedestrian street coverage and related concepts,reviews the status quo at home and abroad.The second part describes the development context indoor commercial pedestrian street,analyzes the characteristics of indoor commercial pedestrian street space and consumer demand for it,then introduces the development and evolution of Wanda Plaza indoor commercial pedestrian street.The third part of the representative cases nationwide typical Wanda Plaza indoor pedestrian street commercial space is analyzed from the indoor mall's "overall layout and moving line design","Spatial scale and functional format","commercial layout and construction details" several aspects Wanda Plaza indoor commercial pedestrian street were analyzed and summarized,analyzed Wanda Plaza unique spatial characteristics and problems.The fourth part from the consumer's needs,discuss the changes in people's consumption concept,and then analyze the elements and principles of design theme interior design experience,the paper argues that indoor commercial pedestrian street towards the experience and themed trend develop and maintain corresponding design methods and strategies.