The Design Of The External Business Environment Under The Semiotics Research

With the rapidly development of economic, people increase the spiritual pursuit because of greatly improve the quality of life and level of physical condition is basically met. Whether in peacetime living space or public space, people is eager to get more humane care, the need is far greater than the practical function of the product for them.although the practical function can not be replaced, but the product became symbolic significance attached people are an important basis for consumption. Commercial space as an urban space represent an important place in the city culture, to show their own style guide in this era of rapid expansion of visual symbols largely in extended. people are acutely aware of the control symbol, but they can not change the sign of dominance. This paper aims to objects based on the principles of semiotics commercial building exterior environment design, principles and methods of interpretation, so that the external business environment to become evidence-based design.Firstly, the concept of commercial buildings in the external environment to study after the basic concept semiotic analysis to determine the application of the external business environment as a logical starting point, and thus the function of commercial buildings in the external environment, the characteristics set forth in this theory on the actual design of the external environment combined with mesh Baotou MAOYE world projects for detailed analysis. In the course of the analysis, by the Baotou MAOYE business external environment and the cultural significance of visual analysis convey analysis and comparative study with other commercial space design, which demonstrated commercial implication of the external environment impact on the design of the symbol design. Furthermore, the symbol itself of the structural level, through the various cases prevalent form of external environmental design elements and summarized in the form of external environmental design elements header MAOYE specific analysis, on this basis of semantic sign language communicate, analyze and communicate generating mechanism symbol as proof business external environment design symbols in design practice.Through the commercial application of the external environment of semiotic analysis, the semiotic principles and design of the external business environment design.