The Research On Men's Display Of Online Platform

With the popularization and deepening of online shopping,male consumers cannot be ignored in the online shopping market,and gradually become the potential of online shopping army to tap the shopping population.As a kind of highly perceived product,more perceptual experience in its sales are expected to gain for consumers.Consumers rely on the clothing information provided by the merchants to obtain the awareness and judgement of the product.Therefore,the clothing display on the network platform is an important channel for consumers to recognize and judge clothing,which has an significant influence on consumers' purchasing decision.Appropriate clothing display is an effective means to promote apparel network marketing.This paper summarizes and classifies the status of menswear network through the domestic and foreign research and online survey,and concludes that the real model is the most ideal way to display,the contents,backgrounds and model presentation have a certain impact on the consumer perception of apparel.Then this paper analyzes the consumer interest in the display of men's clothing and the influence of the visual marketing on menswear network from the pose modelling and the detail part attention based on relevant theoretical research and achievements.Through eye movement experiment and subjective questionnaire survey,it is expected to obtain the menswear display that meets the consumer preferences and reduces perceived risk,and puts forward more objective suggestions for online menswear e-commerce.Finally,it explores the optimization physical parameters of simulated clothing by using the control variable method,and establishes a style library for men's virtual display based on CLO3 D from four aspects: preparation of model,arrangement of samples,exploration of physical parameters and optimization of appearance simulation.