Green Technology Licensing Strategy For Rival Manufacturers With Cap-and-Trade Policy

Environmental issues have always been valued by countries around the world.Therefore,both the government and the company hope to achieve a coordinated development of the economy and the environment.In this context,the carbon cap and trade policy,as a policy that can provide enterprises with new profit growth points while simultaneously having environmental protection functions,has received more and more attention in the process of business decision-making.For companies that have the advantage of green technology innovation,their green technology advantages can not only help companies improve their competitive advantage,but also earn revenues by selling carbon emission rights in carbon trading markets.For companies that do not engage in green technology innovation,the need to reduce the gap between the green technology innovation enterprises requires the purchase of green technologies from green technology innovators.As a result,green technology licensing strategies are being researched.Through the green technology licensing,it can not only make green technology innovation enterprises obtain license fee income,accelerate the transformation of innovation results,but also realize the goal of accelerating the diffusion of green technology for the society.Based on this,this paper study the green technology licensing issues under the carbon cap and trade policy.This paper studies whether enterprises choose green technology licensing and choose what kind of green technology licensing strategy(royalty licensing,fixed fee licening).This paper studies the influence of different licensing strategies on environment,economy and consumers.This paper studies how the government realizes the government's different regulatory objectives through regulating the price of carbon trading.The results of the study show that:(1)The strategic choices of the two competing manufacturers are determined by both the unit carbon emissions difference and the potential market share difference.(2)The selection of different green technology licensing strategies(royalty licensing and fix fee licensing)has conditions that allow companies,consumers,and the environment to develop well.Enterprises that choose green technology licenses within this condition can simultaneously realize economic,environmental and social values.(3)Total corporate profits,total consumer surplus,and total carbon emissions are affected by the transaction price per unit of carbon emissions.The government can achieve different regulatory objectives through the regulation of the unit price of carbon emissions.Research on this issue can provide a basis for the selection of green technology licensing strategies for enterprises,and provide policy reference suggestions for the government to seek coordinated development of the economy and the environment.