Research On The Evaluation Of Female Users' Preference Of Skincare Products Based On Perceptual Engineering

As women increasingly focus on their own value and their purchasing power,the market of skin care products has a good perspect.But with the globalization of brand competition is becoming increasingly fierce and homogeneous,the shape and sensory properties become increasingly important factors.In order to make up for the defect of the design of current skin care products,based on the perceptual engineering theory,this paper puts forward the design research method of skin-care products with user's preference.An Improved Gene Family Theory of Product Family Based on Skin-care:As innovative combination of the nature of skin care products and the genetic theory,I improved the extraction of genes and classified skin care products according to the different types of skin-care.At the same time,I separated the individual genes and inherited genes based on the study of brand image and developed targeted design products.The market is divided according to the consumer preference and the corresponding consumer group to achieve different design based on the characteristics of skin care products.A design method of perceptual engineering based on skin-care products combined with food detection :Due to the lack of sensory properties of skin care products research methods,This paper,based on sensory evaluation methods such as food testing,proposed the user preference of sensory attributes of skin care products and carried on the study of the sensory properties of skin care products.From the intrinsic properties and these two aspects this paper analyses image matching degree to provides the theoretical support for the unity and difference of skin-care product family image construction and the integration of brand image.Secondly,this article divided the properties of the skin-care products into the skin care products packaging,skin care products containers and sensory properties of skin care products,innovatively combined these three aspects with each other to study their own properties,and build a systemic and comprehensive skin care product design research system.Finally,the paper summarizes the whole paper and points out the research direction and future work.