Research On The Mask Packaging Design Based On Visual Attention Mechanism

With the mask products increasingly fierce competition,which put forward higher requirements on the mask packaging design,packaging design and mask texture of traditional does not have a unified design standard,resulting in uneven mask packaging design effect,and then influence the final product competitiveness,this paper introduces the visual attention mechanism into the mask packaging in the design,puts forward a new design idea to the visual attention mechanism as the foundation.The 80% information derived from vision,visual perception is the visual information processing center,and the visual attention mechanism plays an important role in it,which directly affects the mask packaging design visual effect.Therefore,based on the visual attention mechanism as a "starting point",combining with the visual psychology to analyze and study the mask packaging design at first,this paper analyzes the mechanism of visual attention at home and abroad and the mask packaging design,study the theory of visual attention mechanism and mask packaging design,and expounds the relationship between the two;secondly,based on the questionnaire investigation of the role model,and the character selection,the mask Analyze the design factors of packaging design texture,based on eye movement experiment,determine the final design factor,and then form a complete set of visual attention mechanism mask packaging design method;finally,through the example of design of the implementation and verification of the design method.Through the analysis of the existing evaluation methods,selected the most objective,most evaluation of this eye mask packaging design evaluation representative,the evaluation results show that the design of the mask packaging design method based on visual attention mechanism is feasible and has a good visual effect,the mask packaging design method proposed in this paper will provide a certain theoretical significance and practical value for the specific packaging design is similar.