The Studies On The Consumption Behavior Of Green Agricultural Products With Huaian Urban Residents

The subject of the article is the people who live in the urban areas of Huai an,also it is based on the Economics,Consumer demands and consumer purchasing behavior.It analyzes the current consuming situation and its influential factors,with this,I gained the proper suggestions for improving the consumption of green produce.First,this paper starts from the basic theory and related concepts,which strengthen the research subject on the basis of the theory;Then it gives deep analysis of the 227 urban residents in Huai an as the object of questionnaire and interview。According to the sample data of the theoretical model for empirical testing,Huaian city green agricultural products consumption of urban residents and the influence factors were comprehensive and systematic analysis。Research,with rice,for example empirical analysis,for the purchase of green agricultural products and not to purchase consumers of green agricultural products were compared,analysis their way to buy and purchase channels,that influence consumers to buy green agricultural products,the main factors;finally from consumers,businesses and government proposed to guide and promote green consumption of agricultural products and the development of countermeasures and suggestions.