On The Application Of Pastoral Style Design On "One Canned" Can Package

With the continuous improvement of the quality of people's life, the consumption concept and the aesthetic values, consumers become stricter with the design of any products. For the canned food, how to extend the existing market and how to attract more attention from the consumers are the most critical issues. In our modern society, the requirement for the canned food is not only limited to the taste and the quality, but also to the appearance of the packaging. This topic will regard "pastoral style" as a major innovation of the packaging of the canned food, and the brand image of the canned food which is one of the traditional food can be upgraded and improved by the new package. The new design which is showed by space can help the consumers to realise what they purchase is not only the canned fruit but also the pursuit of high quality of life as well as the choice of the art.In this topic, after investigating and analysing the exsisting market of the cannned food, the target consumers of the canned food named 'having one' has been defined and its applications of the patoral style has been explained. The main purpose and direction of this research is to find out how to apply the pastoral style to the package of the canned food, and the topic introduces clearly about the pastoral style packaging from the pespect of color, pattern, and material for canned food. We believe packaging of new design and creative display will not only meet consumers' consumption demanda, but also meet their spiritual and aesthetic needs. Finally, the paper analyzes and summarizes how to promote the brand named 'having one' in two aspects.