Chinese And Western Wedding Anniversary Jewelry Series Packaging Design

In the diversified development today,more people favor Western-style things,how to reflect China's traditional culture in Wedding jewelry packaging design,has become a priority in the future development of traditional culture.In today's highly competitive consumer market,how to make jewelry brand-building culture,echoing succinct fashion design products,inheriting our ancient marriage custom culture is the focus of this issue.By comparing the current situation at home and abroad wedding jewelry design and consumer markets,carry forward the traditional cultural heritage of the attitude at the same time,to identify shortcomings of jewelry packaging design,through foreign success stories of the jewelry brand building indicated direction.Targeted to the target consumer groups to conduct market research,from product design to the packaging itself,planning and design,to consumer psychology dynamic analysis of this subject is designed to do a rough idea of product positioning and brand building.The subject of emotion as "East West love the rhyme," meaning western design techniques and Chinese traditional culture combined.Brand positioning in the high-end market,depending on the significance of the anniversary,three sets of design products,namely wedding anniversary wedding paper,the fifth anniversary of the wood and the fiftieth anniversary of golden wedding.Wedding anniversary for three kinds of people,from product design,packaging design,and the surrounding objects will make a unified design process.In this set of wedding anniversary on the whole idea of packaging design jewelry series,the "East West love the rhyme" design philosophy throughout the brand design,combined with different meanings weddinganniversary,and promote the construction of jewelry brand culture,to build our unique jewelry brand.