Study On The Application Of Regional Culture Characteristics In Citrus Pu'er Tea In Packaging Design

China's vast territory and abundant resources, after thousands of years of history formed various unique regional culture, regional culture in the "regional" is in the geographical background of the culture formation, large and small, regional culture of "culture", can be a single factor can also be multiple elements, these ancient regional culture and the formation of the dialect culture, food culture, architectural culture and folk beliefs. Dried tangerine peel as the classic representative of the catering culture of Lingnan, its perfect and the Pu erh tea with derived from the new favorite in the tangerine peel Pu'er tea, the perfect combination of the two,is a mild character, unique effect, popular with consumers, demand is also growing. With the market competition is more intense, packaging design is more and more people's attention and a good packaging not only acts as a foil to the products but also enhance the added value of products, more important is to carry forward the regional culture and enhance the tangerine peel Pu'er tea production enterprises competitiveness and market share.In this paper, through the analysis of regional culture, starting from the tangerine peel Pu'er tea packaging, this paper discusses how to integrate regional culture into the tangerine peel Pu'er tea packaging, fully display the ethnic characteristics and regional culture, carry forward the excellent traditional culture of the Chinese nation, and increase the consumers of tangerine peel Pu'er tea, tangerine peel Pu'er tea in the eyes of the public to enhance cultural status.