Research On Marketing Mix Tactics Of SQ Company’s New Product

In recent years, growth of the textile and garment industry has been rather slow and profit margins have continually reduced. In the China market, products homogenization problem is becoming increasingly fierce. For any enterprise, the question of how to establish an excellent marketing mix strategy is worthy for consideration and further exploration.Based on the experience of our predecessors in the textile and garment industry, this pager further extends the decision-making role of marketing strategy in successfully introducing new products to the market. The objectives of this paper are as follows with a case study of SQ company new products marketing.- To analysis market prospects for the function of moisture absorption and perspiration type fabric by reviewing the marketing strategy researches conducted by many scholars together with the world development status of smart cloth- To analyze the problems in the marketing of new products by using the relevant theory of marketing management.- To find out suitable market positioning by theoretical basis so as to achieve management innovation for new products and put forward the improvement suggestions.From review and analysis of the case study, this paper promotes the idea and innovation that a sustainable marketing strategy should be intended to improve the value of the new products received by the market so as to avoid the failure of traditional marketing tools such as price war,to effectively inform the selection and construction of marketing channels in accordance with the financial capability and operation requirement of the company.