CA Shanghai Transport Management Strategy Research

Air China Limited is abbreviated as "Air China", its predecessor, the China International Airlines was established in 1988. October 2002, China Airlines, together with China Aviation Corporation and China Southwest Airlines, established the China National Aviation Holding Company, and the tripartite joint air transport resources, based on the formation of the new China International Airlines. Air China is China’s only national flag carrier Aeroflot flight and the world’s largest airline alliance- Star Alliance member, the Beijing 2008 Olympics airline partner, with the domestic airline first brand value(World Brand Laboratory evaluation of 2014 91.899 billion yuan), in air passenger, cargo and related services aspects, both in the domestic leading position. Air China bear special plane task for Chinese national leaders visits abroad, also bear many foreign heads of state and government in the domestic special charter flights, which is the country’s unique national flag carrier Air China Air honorable position. But development has a background in international air transport remote Air China in Shanghai has not been satisfactory.The study by Air China air transport market in Shanghai, the external environment and its own advantages, a comprehensive analysis of weaknesses, according to Porter’s theory of competitive strategy and core competitiveness theory, combined with advanced analytical tools using SWOT analysis and competitive strategy Air determine(QSPM matrix) analyze the advantages faced by Air China Ltd., weaknesses, opportunities and threats, as well as many aspects of the political environment, economic environment, social environment and technological environment, in-depth system The analysis and discussion in order to determine the positioning strategy of international aviation competition remote Air China in Shanghai, Air China is to build a new core competitiveness and build new competitive advantages, fostering Air China new economic growth points, to open up new business markets. New Era in the development of international civil aviation, Air China will advance with the times. A solid step in the realization of "the world’s leading airlines" the vision of the journey.