Research Of Relationship Between Media Supervision,Corporate Social Responsibility With Audit Fee

CPA audit due to their independence, impartiality, objectivity and other features, has become an important means of supervising enterprises’ economic activities, maintaining the markets’ economic order. Since the reform and opening up, China’s manufacturing industry has made great progress, has become the world’s manufacturing superpower, but intensified competition within the industry also makes manufacturing enterprises are facing more complex business environment. Complex business-environment in the market and increasing business risk bring the possibility that management make financial fraud, accounting fraud and other acts in order to ensure their own interests, and which also increases the accounting firm audits’ work to identify risks and develop reasonable the difficulty of working charges. If the accounting firm cannot find audited business issues in time, publish an inappropriate audit opinion, that will not only damage the reputation of the firm, make it face serious legal punishment, but also jeopardize the entire market economic order. Thus, only the CPA obtains more valuable information that will be good to audit risk assessment, it can develop a more rational pricing policy.Firstly, reading the relevant literature in domestic and foreign in recent years about media supervision, corporate social responsibility and the factors which affecting audit fees,on the one hand to select perspective of this paper to prepare, on the other hand summarizing and generalizing the fa ctors which affecting audit fees in order to lay the foundation of this article regression models needed to be established; then,the study of this paper is 179 a-share listed manufacturing companies in Shang hai and Shenzhen, a total of 662 samples among 2011-2014; analyzing the relationship of listed companies manufacturing media supervision, corporate social responsibility and audit fees, the data of media supervision comes from "China’s major newspapers used the term", the data of corporate social respon sibility comes from Run Ling global database; the audit fees comes from CSMAR database; finally,the main conclusions of this paper is: the number of negative media coverage and the number of audit fees have a significant positive correlation, the fulfillm ent of corporate social responsibility and the audit fees have a significant negative correlation. The results of this study expand the scope of the audit fee, and provide a reference for a more rational pricing policy to the firm.