Shishi City Government Trademark And Brand Strategy Management Research

In the rapid growth of the 21 st century, brand effect has been more and more be taken seriously, the brand not only directly reflect an enterprise’s science and technology level, management level and core competitiveness, at the same time, can also reflect the regional and national economic development strength and the comprehensive competitiveness. So, to realize the scientific development of the city, must implement the strategy of brand, provide support for the good and stable development of social economy.Shishi is famous garment production base in China, is a well-known brand, has "the Chinese leisure clothing city" title. But there are many disadvantages: shishi city brand development city high brand awareness, reputation is low; Industry brand big but not strong, no famous brand; Enterprise brand and little, and master of none. Thus, to realize the rapid development of shishi city, create a new situation of the construction of the urban economy, must continue to work hard in the following aspects: lion cultural heritage development, basic facilities, improve the urban quality, create city brand, improve the trademark protection mechanism, promoting industrial height and authority, set up a clothing industry cluster innovation center, import industry image recognition system, enlarging the annexation and reorganization, improve industrial concentration, and stronger, do big apparel industry, use of social capital, the implementation of humanistic management, and establish brand strategic alliances, build enterprise, benchmarking and stronger, do big enterprise brand and the management of brand strategy, make the brand drive and promote the development of the stone lion economic realize the common development of urban construction and garment industry.In this paper, a thorough understanding of shishi city brand development status, analysis of shishi problems existing in the process of brand strategy, the combination of shishi city in recent years in promoting the practice of brand strategy, on how to promote brand strategy management countermeasures and Suggestions, hoping to provide decision-making reference for shishi city science development, further promote shishi steady economic development.