China’s Real Estate Industry Eva Valuation Method Applied Research

Enterprise as an independent economy, seek benefit maximization and the value maximization is the ultimate goal. Therefore, the enterprise value evaluation and measure to become managers, security personnel, scholars research important topic. At present, China’s capital market development, internal and external environment faced by firms is under changing, using the traditional accounting index of enterprise value has not meet the requirements of enterprise value evaluation, so need to find a more scientific and more reasonable enterprise value evaluation methods.The real estate industry is the important pillar of the national economy, plays an important role in the development of the national economy, for our country have made great contributions to the development of national economy. Especially in recent years, with the rapid development of real estate industry by the early 21 st century to the macroeconomic regulation and control in recent years, it has experienced a lot of volatility, problems also gradually highlights. So under the condition of the real estate industry competition is increasingly fierce, the value of real estate enterprises must seek a more scientific assessment method to the real measure of enterprise operating performance and corporate value creation ability.Based on this background, this article use the EVA value evaluation method for lander real estate co., LTD. To evaluate the enterprise value. First headed by specific research content in this topic research background and research meaning, full review of relevant literature, the existing research achievements of enterprise value evaluation at home and abroad was summarized and refined. Briefly summarized in this paper, the research ideas and research content, points out that the innovation of the thesis. Second analysis our country real estate enterprise value assessment methods. The development of the real estate industry in our country are introduced, the basic method of the real estate enterprise value assessment on summary and analysis of the advantages and disadvantages of different enterprise value analysis method are pointed out. Lane as well as analysis of real estate co., LTD., value assessment case. First of lander real estate co., LTD. Introduces the basic situation, on this basis, using EVA evaluation method to calculate lane for home buyers in 2011-2014 economic indicators to calculate, and it is concluded that the value of the company. Then the lander real estate co., LTD. EVA valuation case analysis. Including lane of real estate company to create value, capital investment and cost were analyzed, and points out that the real estate enterprises use the advantages of EVA evaluation method, finally to summarize Rhine company EVA value evaluation. In the end, full-text summary. To summarize the whole research process, elaborated this article research on the real estate enterprise management, at the same time pointed out that the shortcomings in this topic in the research, and the direction for future research were discussed.