The Study Of Our Nation Accounting Firms’ Business International Expansion

Chinese CPA profession is a product of China’s reform and opening up and the common development of the market economy, since restoration, it always has the same breath and a same destiny with the Chinese economy. With the rapid and fast development of China’s economic, China CPA profession will continue to grow in the service of economic development. Our nation has fully opened accounting services market on December 31, 2005, lifted barriers of all international accounting firm policy to entry, so that foreign accounting firms have entered the Chinese market eventually. They at the same time promotes the development of China’s accountants firm, but also brings to China CPAs significant challenges. Regardless of talent, mechanisms, or the overall strength aspect for China’s accounting firms that just have a few decades of development history, it is difficult to compete with foreign firms, leading to the "big four" as the representative of foreign accounting firms seize a large share of the market in our country accounting. Meanwhile, the "big four" international business development experience has become more mature.This paper starts from present situation and problems of China’s local accounting firms implementing international business expansion, collecting and analysing a lot of industry data, detailed discussing the international status of local firms and difficulties depthly. The theoretical basis of this study include the size of economic theory, theory and eclectic theory of competitive advantage. Through theoretical analysis can understand theoretically the accounting firm of international business development objectives and methods. By analyzing the international development current situation of accounting firm, the main problems include: small-scale firms, focusing on international regional, 2014 has been developping more than 70 international offices which nearly half of the site selection is Hong Kong, insufficient degree of internationalization; business income is not high, the income can be measured in a transaction the size and strength, relatively low income country firms, leading to insufficient strength in international expansion; single business, the traditional auditing services occupy a very large proportion, diversification is weak, unable to compete with the big international; lacking foreign professional qualifications, which limits the content to undertake the service; lacking international talent, it is difficult to provide high quality audit services; foreign management experience is not perfect, lacking sustainable competitiveness in the international market. In view of existing above problems, and through the analysis of the "Big Four", finding out common problems in internationalization.This paper analysis ShineWing Accounting firms international case, it has five outside, including the Hong Kong of China, Japan, Singapore, Australia and Pakistan. It is the first Chinese firm to create a national precedent for overseas firms. It established an international network of the International Alliance of cooperation, and established mainland talent pool of English, to develop an international-type professionals. ShineWing international development has reported publicly many times by CICPA and foreign professional organizations, and has become an benchmark business in international business development to local firms, therefore, it can provide a good template to our firm in international business development. In summary, coming to the following six proposals about our local business firms to expand international business: improve the operational capacity to expand the geographical scope of international; mergers and acquisitions of foreign Accounting firms, develop overseas members; provide international services to enhance core competitiveness; cultivate international talents, to provide high quality audit services; give industry policy support; conduct international cultural exchanges and promote audit quality.