Study On The Construction Of Yushen Company Enterprise Culture

With the deepening of enterprise culture construction, more and more Chinese corporateand academia have identified with the necessity and operation of enterprise cultureconstruction, and recognized the importance of it. In recent years, the coal enterprise hasalready realized the importance of enterprise culture construction, knows that culture canpromote production and finally realizes the enterprise sustainable development, and this is atrend of business administration of the world, is the common understandings of manyfarsighted entrepreneurs too. But influenced by the industry background, resource constraints,environmental constraints, security constraints, the coal enterprise will be faced with thechallenges of many practical problems, such as the lack of security awareness, high Turnoverrate, management deficiencies and so on. Therefore, based on the reality, facing the future,scientific planning, propulsion system, and according to its own characteristics and castingcharacteristics, at present, enterprise culture has become a major issue to be solved in coalenterprises.The article begins with the concept, the developing history, the basic structure andinfluence factors of enterprise culture, analyzing the current situation of YuShen companyenterprise culture, by using questionnaire method, interview method and qualitativequantitative research method, deeply analyzing the internal and external influences factor ofenterprise culture construction of YuShen company, meanwhile using the fuzzycomprehensive evaluation method to synthetically evaluate its enterprise culture. And thenbrings in the strategy and analytical tool—SWOT analytical method to make a strategicchoice for enterprise culture construction direction. Finally, designing a scheme for YuShencompany enterprise culture construction, giving the promote steps, and putting forward thecorresponding policy recommendations, the enterprise culture construction has strong plasticity and operability.